Branding

Color Theory

Logo Design

about this project

This branding project wanted to give a light and delicate feel to represent that of a flower and to compliment the welcoming vibe of the handmade macrame products.

Originally leaning towards a green and brown color palette, the light pink mixed with the earthier green tone were a closer representation of the owners flowers. This allowed for all marketing materials to blend in or compliment the products placed with them.